Author Archive | John

Does Digital Color Communication Really Work?

Is total digital color communication a practical alternative to physical color standards? When faced with short deadlines and time constraints it becomes all too easy to choose colors solely from a computer rather than using physical standards. What must be considered is the color information that is lost with this short cut is ultimately going [...]

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I love Christmas

I love the Christmas holidays. For the vast majority of my working life I have taken the week before and after off. I love the bright Christmas colors and the crowds at the shopping centers. Christmas music is something I look forward to for eleven months of the year. The feeling of gratitude and generosity [...]

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Color Psychology

Looking at the psychological aspects of Red and Yellow why do you think so many fast food chains use them as brand color. Yellow While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. Red The most emotionally intense color, red stimulates a faster [...]

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In African Cave, Signs of an Ancient Paint Factory

Digging deeper in a South African cave that had already yielded surprises from the Middle Stone Age, archaeologists have uncovered a 100,000-year-old workshop holding the tools and ingredients with which early modern humans apparently mixed some of the first known paint. http://www.nytimes.com/2011/10/14/science/14paint.html  It is amazing that for 100,000 years we have been communicating our stories [...]

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