Is total digital color communication a practical alternative to physical color standards? When faced with short deadlines and time constraints it becomes all too easy to choose colors solely from a computer rather than using physical standards. What must be considered is the color information that is lost with this short cut is ultimately going [...]
1. Conditioning Samples should be fully conditioned, preferably to the same temperature and humidity as the standard they are being compared to. ASTM standard conditions are 70 F +/-2 and relative humidity of 65% +/-2%. 2. Spectrophotometer settings: The spectrophotometer’s area view or aperture should be as large as the sample will allow and [...]
Color (In)Constancy Color (In)Constancy is the term related to a single color which changes shade when viewed in different light sources. It should not be confused with Metamerism which is the term related to a pair of colors which match under one light source but do not match under a different light source. Color (In)Constancy [...]
Consumers identify a Brand with several key visual elements; logo, design, name, and color, but often Logo and Identity are used interchangeably. However, the logo is only the tip of the iceberg when comes to the Brand Identity. Color must be an important consideration in the development of the brand identity. Why? Because: [...]
Is Color Communication a Sustainable process? Sustainability appears to be a directive for most companies today, however, is the meaning of sustainability really understood or has it become an overused buzzword that is not really achievable1? Despite the possible overuse and mystery behind the meaning, the idea of creating sustainable products, services or processes [...]
When creating mood boards, you will more than likely find a few ribbons tacked along side some magazine clippings, with some cloth cut-outs of fabric specific to the garment in mind, and possibly some small color chips of sorts that will be used for accenting buttons or hemlines. Once the colors have [...]
The Color Wallette v.2011 With the two larger ColorWall™ versions already in the market, the need was established for a much smaller portable version. CSI’s newest product has been in the making over the past couple of years. The creation and production of the Color Wallette has taken a lot of time, effort and patience. [...]
